February 23, 2024
Marc DeBevoise, CEO, Brightcove
Rebooting The Explosive $2T Streaming Market
Listen on:
Video streaming is valued at $500 Billion and will explode into a $2.0 Trillion market by 2030. With billions of hours streamed per month, 99% of American households subscribe to a streaming service, like Netflix, Apple, Amazon, Disney, Fubo, Hulu, Max, Paramount, Peacock, Roku, Sling, and YouTube. Americans spend approximately 13 hours per day consuming digital media, ugh, with 3 of those hours spent streaming video.
At the center of this massive traffic, making it all happen behind the scenes, are companies like Brightcove. Partnering with thousands of companies in 70 countries, to stream and monetize content inside and outside of their organizations, Brightcove helps build connections between companies and their audiences.
To explore how to reboot the streaming industry, we invited Brightcove’s CEO, Marc DeBevoise, to The Reboot Chronicles Show. A two-time Technology and Engineering Emmy® Award winner, Marc unpacks how he and his team are pushing the boundaries of what video can do for our companies and our lives.
Preventing History From Repeating
Brightcove seemingly came about as a means to prevent history from repeating itself. Marc mentions that when he worked at Paramount “There was a big over-investment in content”. Where companies, including Paramount, built their own “bespoke flowers of streaming services”, with massive teams, servers, and other resources that eventually become too much for consumers to parse when all the services come to the market. To prevent this from continuing and repeating in the future is the reason for Brightcove. Now companies can choose to outsource a little bit or a lot of the work to them, creating a more universal streaming presence. which will hopefully make it easier for the consumers in the long run.
More Than Just Consumers And TikTok
Brightcove does a lot more within the content creation world than you might think they do. Although they do publish content that is intended for a general consumer audience, they also help companies create content, market it, and then publish it onto whatever platform they see fit. On top of that, for larger companies where an all-hands meeting would be thousands of employees chaotically trying to chime in, Brightcove assists in the creation of asynchronous media. “They have to do it in an asynchronous manner,” Marc says, and I think everybody who works at a larger company would agree.
Loving Your Board
One of the Reboots that Marc went through as he transitioned to CEO of Brightcove was beginning to love his board members, which is not something a lot of CEO’s will say. Even going to say that he loves “the interaction between a CEO and board and how that works.” Which then rolls into Marc’s excitement to lead this company to continued growth and innovation with a board that he enjoys working with. Keep an eye out for Brightcove moving forward as a company with this level of excitement and drive moving forward is sure to make an impact in this massive expanding market.
