How To Reboot an Iconic American Brand – Marc Rosen, JCPenney
November 11, 2022 Marc Rosen, CEO of JCPenney How To Reboot an Iconic American Brand – Marc Rosen, JCPenney Listen on: A popular retail brand serving American customers in home, apparel, jewelry, and beauty merchandising categories, JCPenney has had many reboots over its 120 year history. Most recently, emerging out of bankruptcy and recruiting Marc Rosen to be CEO,…