Dee M. Robinson, CEO of Robinson Hill

An entrepreneur and global CEO, Dee Robinson is civic leader and board member of non profit organizations and corporations, including Revieve.com. Moving from the corporate world, to restaurants, to retail, Dee unpacks her entrepreneurial journey on this episode of The Reboot Chronicles, with stories on following her dream, deploying the power of AND—as well as facing down fear and naysayers that were holding her back.

Flash forward to today, Dee has built a multi-million-dollar company that manages and operates award-winning retail concessions and restaurants at airports and other non-traditional venues. With over 60 locations and 500 people, Dee has forged partnerships with the world’s top brands including Hudson Group, Ben & Jerry’s, Frontera Grill, and Potbelly Sandwich Works.

Her first book, Courage by Design: Ten Commandments +1 for Moving Past Fear to Joy, Fulfillment, and Purpose, is a best-seller chalk full of lessons you can use on finding your purpose, taking the big steps, and get going on your journey—by choosing the route of courage.

Dee believes courage is a choice—your choice. If you wish, you can design and follow your own personal roadmap for a courageous life. Dee helps you understand how to transform your life by building up the courage to hear your own authentic internal voice. Think of it as a journey toward your best self—and when you have the courage to hear it, that voice can teach you to overcome fear, make brave bold choices, and find joy in fulfilling your true purpose in life.

Readers like the way the book is organized to teach, practice and transfer courage. Learn how to strengthen your courage muscle and deal with the ups and downs of starting and running a business. Speaking of which, think about not losing when you fail—you either win or learn.

1.   Assume Full Control of Your Thoughts

2.   Be the CEO of You

3.   Break the Addiction to Fear

4.   Harness the Power of Faith

5.   Find Your Calling

6.   Play to Your Strong Suit

7.   Connect with Allies Who Are Focused on Solutions

8.   Choose Who You Do (and Don’t) Share Your Dreams With

9.   Find Success In Failure

10. Your Secret Weapon: Give, Give and Give Again with Integrity

Check out her book and let me know what you think of the secret 11th commandment.