September 18, 2020
Iván Markman, Chief Business Officer, Verizon Media
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Ivan Markman, Chief Business Officer of Verizon Media, joined me on the Reboot Chronicles to discuss all things tech, media, advertising and the next-gen of content for Verizon Media.
With an impressive background, Ivan also serves as an advisor, investor or director at CreatorIQ, Measured, Holly by Nimblr.ai, TrueData, PetInsurer, Wonder, QLess, and Local ID. At Verizon he is responsible for the advertising and media platform businesses, B-to-B partnering, and innovating around an evolving set of offerings and solutions for the future.
2020 Trends: What’s Here To Stay?
With 900 million users worldwide, Verizon has seen a profound shift in consumer consumption patterns due to the pandemic, lock-downs, and here in the US, election year impacts. Specifically, there’s been an increase of new, life-oriented content, entertainment, and finance with interest in following market volatility and what is currently happening in a somewhat upside-down world. The pandemic has realigned consumer media expectations, especially when it comes to connected TV consumption (CTV), which as of last year hit 200 million viewers and growing.
OTT vs CTV
During the course of the year, this dynamic space has seen a lot of change. They launched the Verizon Media Platform, with heavy partner participation and capabilities surrounding content delivery and video streaming. Verizon developed an integrated digital media platform to deliver, display and monetize online content on any device. The platform has over 10,000 of the world’s largest brands and publishers including Disney, Fox, and Discovery. The crucial aspect is, as Ivan explains, is to continuously innovate when it comes to technology. Now more than ever, companies must adapt to the tech-driven digital revolution, leveraging the power of data and deploying AI for quicker optimization of assets.
Because of the unprecedented coronavirus challenge, online grocery shopping is now the new normal and Verizon Media is well-positioned to take advantage of the behavior shifts.
Guru Gowrappan, CEO of Verizon Media
Walmart & Verizon Media
One of Verizon’s partnerships is with the retail giant, Walmart for an online grocery platform through Yahoo mail. Looking to innovate on top of their current products and services, that millions of consumers already use, they created personalized shopping experiences through email. A consumer can organize their shopping list through Yahoo mail, choosing from their desired product needs to simplify shopping and buying. As the pandemic continues to drive digital commerce, online grocery and other shopping experiences will continue to grow, presenting opportunities for brands to creatively partner with large audiences, and target viewers with more integrated and seamless experiences
