Tarun Katial, Founder & CEO Coto by Eve World

Social media has deteriorated—especially for women—and the media oligopolists love it. These media landlords—better known as Facebook, Instagram, Tik Tok, Google and Apple—have taken control of most everything we do, say, share, post and buy online—and they are not very excited about the future of Web3. Why? Because the promise of Web3 flips the ownership model, the money and the power back to, well, we the people.

Enter media entrepreneur, Kellogg/Northwestern Alum, and one of the world’s most thoughtful rebooters, Tarun Katial. Tarun co-founded coto (come together), to create a next generation social community platform that empowers women, in my words, to fight back.

Along with co-founders Aparna Acharekar and Rajneel Kumar, they rapidly scaled coto into a leading Web3 social community platform—developed by women for women—with a free and responsible space based on decentralization, transparency, and trust.

Unlike the Web 2.0 world we are all stuck in now, Web3 coto has positioned itself to power the female creator economy, by prioritizing and rewarding community-driven creators and micro-entrepreneurs. By driving expression, creation, and community enablement through continual content ownership and collaboration, they are building more responsible virtual environments that incentivize and give an equal shot at digital value creation to women worldwide.

With a rapidly evolving coto-ecosystem, global brands, retailers and DTC companies— which currently spend billions on promotion and influence fees with likes of Google and Facebook et al—are paying attention. These global advertisers are looking to Web3 and coto to give them a leg up and early start on engaging with female audiences in a shift toward gaining insights from these participatory platforms.  

Coto is available anywhere, with growing communities in India, UAE and Indonesia, and future expansions planned in North America Brazil and Europe. Tune in to hear how Tarun and his team are leading this global revolution and rebooting the future of Web3.